Nazar Lag jaye

The brief was to produce a heartfelt advertising to encourage more people to sign up as possible eye donors.

Objective

The objective was to develop material that emotionally motivates the audience and makes them realise the importance of their eye donation in changing someone's life


Generation ideas

We usually associate the phrase Nazar with a bad connotation. But in this case, we looked at it from the standpoint of someone who longs to travel the world. As a result, Nazar lag jaiye.


Achievement

2 million+ Facebook views, 2 lakh+ YouTube views, 13.5k+ Facebook likes, 5000+ eye donations, and counting