Project Overview
Client: Centre For Sight
Category: Social Awareness Film
Service: Ad & Brand Film – Full Campaign
OSFP Scope: Strategy → Script → Production → Post → Digital Assets
The Problem
Eye donation is surrounded by stigma and discomfort.
Past communication was either too emotional or too informational — never human.
Centre For Sight wanted content that:
- Felt empathetic
- Did not lecture
- Connected with families
- Could spark real conversations
The Insight
Eye donation is surrounded by stigma and discomfort.
Past communication was either too emotional or too informational — never human.
Centre For Sight wanted content that:
- Felt empathetic
- Did not lecture
- Connected with families
- Could spark real conversations
The Strategy
Shift the narrative from death → to legacy.
From fear → to hope.
From donation → to gift.
The Creative Idea — “Nazarlagjaye”
An emotional slice-of-life story showing how giving sight lets us live on in someone else’s world.
Tone: Soft • Warm • Human • Cinematic
Execution
- Creative Strategy & Story
- Scriptwriting
- Casting
- Direction
- Cinematography
- Original Music
- Editing & Colour
- Social Cutdowns
- Digital Campaign Assets
Impact
- Widely appreciated across healthcare communities
- Coverage in Biospectrum & national platforms
- Used in awareness drives
- Widely shared on social media
- Strengthened purpose-driven brand positioning
Why It Worked
Because we didn’t talk about eye donation we told a human story.
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Project Overview
Client: Centre For Sight
Category: Social Awareness Film
Service: Ad & Brand Film – Full Campaign
OSFP Scope: Strategy → Script → Production → Post → Digital Assets
The #Nazarlagjaye campaign was created as an emotionally powerful film motivating India to pledge eye donation — without guilt-tripping or shock value.
This is one of OSFP’s most emotionally resonant films to date.
The Problem
Eye donation is surrounded by stigma and discomfort.
Past communication was either too emotional or too informational — never human.
Centre For Sight wanted content that:
- Felt empathetic
- Did not lecture
- Connected with families
- Could spark real conversations
The Insight
People don’t donate eyes because they fear loss.
But the truth is donation is continuation.
The Strategy
Shift the narrative from death → to legacy.
From fear → to hope.
From donation → to gift.
The Creative Idea — “Nazarlagjaye”
An emotional slice-of-life story showing how giving sight lets us live on in someone else’s world.
Tone: Soft • Warm • Human • Cinematic
Execution
- Creative Strategy & Story
- Scriptwriting
- Casting
- Direction
- Cinematography
- Original Music
- Editing & Colour
- Social Cutdowns
- Digital Campaign Assets
Impact
- Widely appreciated across healthcare communities
- Coverage in Biospectrum & national platforms
- Used in awareness drives
- Widely shared on social media
- Strengthened purpose-driven brand positioning
Why It Worked
Because we didn’t talk about eye donation we told a human story.
