Project Overview
Client: Fanfurry
Category: Sports / IPL
Service: 6-Film Ad Campaign
The Insight
IPL content must be fast, fun, and fan-first.
The Strategy
Snackable, high-energy, shareable films.
Execution
- Bold colours
- Meme pacing
- Youth-centric humour
Impact
- High IPL recall
- Strong social engagement
Why It Worked
Because we matched IPL’s energy not fought it.
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Project Overview
Client: Fanfurry
Category: Sports / IPL
Service: 6-Film Ad Campaign
The Insight
IPL content must be fast, fun, and fan-first.
The Strategy
Snackable, high-energy, shareable films.
Execution
- Bold colours
- Meme pacing
- Youth-centric humour
Impact
- High IPL recall
- Strong social engagement
Why It Worked
Because we matched IPL’s energy not fought it.